Eureka! But save some of that energy

19 Nov 2002Archived News Energetics in the News

HAVING a good idea is one thing. Making it happen is another.

Jonathon Jutsen and his Energetics team are becoming a world force in energy-saving business. But they could not get by without a helper called AusIndustry.

Energetics was founded in 1983 by Jutsen, who now lives in Chicago.

The Sydney operation pitches its business globally, with 70 employees and offices in most Australian capital cities, as well as Bangkok and three cities in the US.

"The business was founded to deal with the implications of the oil crisis in the late 1970s," said Tony Cooper, the managing partner for solutions business.

"The increased price because of the oil shock made energy costs a more significant issue," said Gordon Weiss, the company's product development manager.

At first, Energetics was a one-man show dealing with energy abatement issues. But as clients grew in number and energy conservation -- as well as greenhouse emissions issues -- grew in importance with the big end of town corporations, the company became a key player.

"Our energy audit work with Visy helped to establish our name and now we have worked with every major industrial and commercial corporation in Australia over time," Mr Cooper said.

"But the kick came from the US EPA (Environment Protection Agency) when it selected our One-2-Five product for its buildings program in 1999." The company made its biggest leap when it set out to create software to sell globally.

"We realised we had an enormous amount of intellectual property after working with different clients for years, so we sought to commercialise this IP," Mr Cooper said.

"Our first product was One-2-Five, which is an energy diagnostic or an energy management system."

The next energy frontier the company took on was to track energy costs, report on exceptions and to identify potential savings for mid to large organisations. This was called Our-e-Manager or OeM.

The internet-based solution lets all levels of management monitor an organisation's energy consumption.

Energetics's software business, EnVinta, was given $3.6 million research and development funding from AusIndustry back in October 2000 to push along OeM.

Matt Reardon, the CEO of Energetics, put his company's landmark software solution into its cost-saving context: "Over 20 years we have found that most corporations have better controls and management processes over selecting an office chair than they have over a $20-$80 million per annum energy spend. Also by focusing on energy consumption and risks, organisations can also have a fully funded solution for environmental and greenhouse issues -- now that's triple bottom line."

Caption: Transformers:Tony Cooper, right, and Gordon
Illus: Photo
Column: Small Business
Section: FINANCE

Join the conversation