“Green claims” Code under development

“Green claims” Code under development
01 May 2009Archived News Climate Change Matters

Following a period of public consultation, the board of the Australian Association of National Advertisers (AANA) has agreed to proceed with the development and implementation of an Environmental Claims Advertising and Marketing Code. It is anticipated that the Code will be published by mid 2009 and fully operational from early 2010.



Elements the new Code will address:

  • The need for advertisers to substantiate any environmental claims they make about products or services;
  • That any claims must represent a significant benefit or improvement in the overall environmental impact of the product or service concerned; and
  • That any environmental claims do not lead the consumer to conclude a company has voluntarily adopted an environmental practice when in fact it has been legally mandated.

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